Wednesday, April 25, 2007

Tid-bit data

From Comments on Forrestor's report on Leveraging User Generated Content:

"The report finds that seven percent of the online consumers in North America are uploading videos at least once a month. The report is based on an online Forrester survey undertaken last fall of 5000 people in the U.S. and Canada who use the Web regularly.

Video hosting websites that share revenue

On the world wide web, there are video hosting websites that just allow you to host your videos on them. YouTube is an example although there have been talks about a rev-share system coming soon.

Then there are video hosting websites that let you make money from the content (videos) you produce and want to publish online. And here’s our list of those websites. Each of them has different offerings, from the extent of ad-share to variety of formats. Interesting stuff.


Blip offers a very wide range of ad-share options where YOU can choose or BLIP can choose. Either way, you stand to earn 50% of the revenue.


On the most basic level, there’s a standard 50-50 rev-share scheme which Revver offers. Additionally, you can also make 20% by sitting pretty and simply sharing videos.


Probably the most differentiated option available online, Metacafe pays you $5 every 1,000 views (after the first 20,000 clicks on your video and if your rating is 3 and above). Yes its cute!


If you created it, you set its price! Yes that’s Hungryflix, and it keeps 40% of each sale.


Two options here: revenue-share on advertising and if ads sell the revenue is spilt 50-50. Or you can sell and rent video downloads in a player on your website and on Here you get to control the pricing and usage terms for each title, and earn 70% of the revenue from sales.


Flixya works with Google adwords to share revenue with content producers. When it shows the video a Google ad roll is added next to it, from which they share the revenue with you 50/50.

Friday, April 13, 2007

Are you

Another video hosting service, with a focus on independently produced content (serious filmmakers and video producers) they have a stronger stance on copyrighted material as well. - another otc video sharing site

BCSR.OB another video hosting site that did a reverse merger to go public over the counter.

Thursday, April 12, 2007


Flixya has a different approach to sharing revenue.
When you create an account with them you provide
your google adsense account id. When they show the
video they include a google ad roll next to it, from
which they share the revenue with you 50/50.

Further, if someone signs up for the system based
on your referral you get an additional 20% of their

Rev it up Revver!

There are video hosting services and then there are video hosting services that do their thing in style. Ladies and gentlemen, boys and girls, is one of the sites on my research list but it is also one of the coolest, funkiest sites I've come across. To start with, their introduction is a snappy, snazzy video which sells you the benefits of publishing you content there and making money from it (one of their lines goes - "What if you could make a living being yourself")

Its simple and straightforward, human and hilarious. Check it out yourself here.

How it works:

When you upload your video to Revver, Revver attaches an advertisement and its tracking technology called "Revverizing" to it. Whenever anyone clicks on that ad, you get paid. Revver splits the ad revenue with you 50/50.

You can also make money by sharing Revver videos through its affiliate program. As a Revver member, you make 20% of the ad revenue from each video you share. The remaining money gets split 50/50 between the video artist and Revver. More details on their community forums here.

Pretty rough terms of use from gofish

by submitting the User Submissions to GoFish, you hereby grant GoFish a worldwide, non-exclusive, fully paid-up, royalty-free, irrevocable, perpetual, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, perform and otherwise exploit the User Submissions in connection with the GoFish Website and GoFish's (and its successor's) business, including without limitation for promoting and redistributing part or all of the GoFish Website (and derivative works thereof) in any media formats and through any media channels. GoFish or it?s designees may record the Licensed Material on film, tape or otherwise for use in the programming and may edit, distribute and exhibit the program as desired for distribution and exhibition in any and all media throughout the world, now known or hereafter developed, in perpetuity including advertising, promotion and publicity of the programming. You also hereby grant each user of the GoFish Website a non-exclusive license to access your User Submissions through the Website, and to use, reproduce, distribute, prepare derivative works of, display and perform such User Submissions as permitted through the functionality of the Website and under these Terms of Service.

from the investors page (They're public - over the counter)

According to research by eMarketer, the market for online video advertising is expected to grow from $385 million in 2006 to $2.35 billion by 2010. According to comScore, in August 2006 110 million people, 63.6% of all U.S. Internet users, streamed video online.

Their chart - from yahoo

The guys at are figure-lovers. They claim to be the world's largest online video broadcasters with a global audience of 16 million unique visitors watching over 400 million videos each month.

Having said that, their advertising option called 'Producer Rewards' is something worth looking at.

How it works

If your video has what it takes to entertain people, Metacafe will license it and pay ($5 for every thousand views your video gets on its site. Payment starts after your video reaches 20,000 views and has a rating of 3.00 or higher) for it. The license to Metacafe is a non-exclusive deal.

Who qualifies?

This is where things get a bit tricky. The list of requirements and dos and don'ts is here.


Metacafe's Cafe Confidential section is all about personal confessions in video. Steven Bocho (of NYPD Blue and LA Law fame) picks them out and there are cash and other prizes involved.

Their homepage has a list of the day's top-earners.

Yup, these guys like numbers. - Create - Grow - Earn

For creators on online video content who want to make money off it (anyone there who doesn't??) Brightcove is an interesting service to explore:

Publishing and Distributing Content:
  1. With the Brightcove Syndication Marketplace, you can create and manage relationships with a network of affiliates who syndicate your channel.
  2. Distribute paid downloads through AOL Video - you can automatically sell your video downloads directly through AOL Video and reach's audience.
  3. You can be live on which means your channel automatically appears on the site, so consumers can easily find and watch your videos and buy your video downloads.
Making Money:
  1. When you launch a channel your content will be reviewed for participation in the Brightcove Ad Network. If ads run against your content, you get 50% of the revenue.
  2. Earn from digital downloads: Sell and rent video downloads in a branded player on your website and on You control the pricing and usage terms for each title, and earn 70% of the revenue from your sales.

Wednesday, April 11, 2007


Found this on Om Malik's
Looks like another video distribution service.

from the Babelgum website

Babelgum ushers in a new era for television, blending the lean-back experience of traditional TV with the interactive and social power of the Internet.

Babelgum uses cutting-edge peer-to-peer technology to stream video to your PC safely and efficiently at near-TV resolution.

Create your own TV channels with niche-to-mainstream content from around the world tailored to your interests. As you use it, your TV learns what you like and just gets better.

Discover new content through friends, contacts and people with shared interests, and tell others about the content you love or hate.

Babelgum is creating a whole new medium for viewers, content owners and advertisers. So keep your eyes wide open.

Tuesday, April 10, 2007

Big on Blip

There were a couple of reasons we chose to feature and as we moved along on our research more and more reasons kept popping up. Blip is a great, user-friendly video hosting service.We ourselves use Blip to publish videos of our Swajana - Life in India chapter. Freeman is friends with one of its founders - Mike and has been following their progress. Then we found out that Blip supports the most formats including 3gp which allows videos to be published from people's mobile camera phones. The entire site has an easy, casual tone about it, its not filled with incomprehensible geek-talk. And I think what won us over is that they have a sense of humour.

From their 'About' page:

How about legal stuff?

Ah, you must be a lawyer! By using and its services.......

So there you have it. Enjoy the video :)

Our first...

So we created our first video screencast yesterday (which was tons of fun and like first class morons it slipped our collective minds to capture our own process on camera, but hey! there'll be loads to come) and we'll host this on TechSutras and here. The way we're thinking this will pan (itself) out is that on TechSutras we will cover all things technology and of interest to tech enthusiasts and content that is media-specific will wiggle its way into Media Mantra's blog as well. We imagine the audience for TechSutras to be larger, spanning various aspects of technology and its levels, people who want to stay current and updated. The audience for Media Mantras will be more specific to the the digital media scene on the Internet and people looking for specific solutions to their specific problems and queries (how to make money out of their videos, or which hosting services are available for uploading their content etc.)

Our intention is to get content-rich and be a one-stop source of all technology-related movement in the industry.